Storefront real estate firms need to charge higher commissions to cover their large overhead and to pay all the splits. The listing agent gets a share of the commission and the firm gets a share. In my boutique firm, I am the realtor and the owner. Therefore, the 4% fee structure is much more favorable and the savings stay with you.
As a full service Realtor, I will list your property on the MLS, where all the agents will instantly see it. I will also make sure your property appears on Realtor.com, Zillow, Homes.com, Homesnap, and IDX Sites. Maximum web exposure is the key in this digital world. You and all potential customers and brokers will communicate with me directly, not assistants or office staff. I will offer the same 2.5% co-broke to buyers' Realtors, just like the high priced listing Realtors do, so there will be no loss of incentive out there. The difference is that my share of the fee will only be 1.5% as opposed to the 2.5-3.5% the other Realtors are charging. That's money that belongs to you.
As a Realtor, I will help you understand your homes correct value. Pricing too high is as bad as pricing too low. My legal background makes me a skilled negotiator. My development background allows me to I understand the land, the infrastructure and zoning rules. My construction background will enable me to suggest tweaks that I know buyers' home inspectors will get stuck on. And with a stable of contractors, I can help you get things done inexpensively. I will also focus on your home's curb appeal, since a buyer's switch can be turned on or off right at the street.
One of the biggest complaints clients have about their Realtor is that she or he doesn't respond fast enough to them and to their prospective buyers. Worse yet, the late response will come from an assistant whose knowledge about the transaction is lacking. Response time is critical for your confidence and for the confidence of all potential buyers. And I will always be the one communicating - not an assistant. Time kills deals! That is a lesson I know well from being a lawyer, a developer and a real estate broker.